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Articles

A sampling of the articles I’ve written over the last four years to improve depth of content, draw traffic for specific keyword searches, give helpful advice and provoke critical thought among entrepreneurs.

Business and Marketing

4 Lessons From Innovators

Your Personality or Your Brand?

4 Reasons Starbucks is King of National Coffee Day 2010

3 Reasons to Update Your Logo

How to Lose Your Superpower

Challenging assumptions

The Triple Bottom Line: evaluating your non-profit

Revenue revolution

Is Resistance to Planning About Fear of Mistakes?

Facebook campaign series

In the fall of 2010, Palo Alto Software was launching a new Bplans.com Facebook page, and needed a way to draw in fans. Noting that The Social Network, a much-hyped film about the beginnings of Facebook, was about to be released, I wrote a series of articles and blog posts for our sites making connections between events in the film and the kind of business planning advice Bplans is known for. By the end of 2010, the new Facebook page had over 500 likes, and was gaining new ones at a rate of ~25 per day.

Startup lessons from The Social Network movie

Partnerships, Sweat Equity, and The Social Network

Making Facebook THE Social Network

Facebook for Small Business

Define Facebook Success

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