A sampling of the articles I’ve written over the last four years to improve depth of content, draw traffic for specific keyword searches, give helpful advice and provoke critical thought among entrepreneurs.
Business and Marketing
Facebook campaign series
In the fall of 2010, Palo Alto Software was launching a new Bplans.com Facebook page, and needed a way to draw in fans. Noting that The Social Network, a much-hyped film about the beginnings of Facebook, was about to be released, I wrote a series of articles and blog posts for our sites making connections between events in the film and the kind of business planning advice Bplans is known for. By the end of 2010, the new Facebook page had over 500 likes, and was gaining new ones at a rate of ~25 per day.